The “China Top 100 Listed Real Estate Companies with Strongest Comprehensive Strengths” appraisal, which was based on the appraisal activity jointly organized by China Real Estate Association (governed by the Ministry of Housing and Urban-Rural Development of the People’s Republic of China) and “China Real Estate Appraisal” (a professional real estate evaluation institution legally registered with the Ministry of Civil Affairs of the People’s Republic of China), has been operating for 9 consecutive years with extensive industry expertise and government authority.

On 25 May 2017, the “2017 Conference and Summit Forum of China Real Estate Listed Companies” was jointly held by China Real Estate Association, Shanghai E-house China R&D Institute and China Real Estate Appraisal Center in Hong Kong, where leaders of related government authorities, experts and scholars in the real estate industry, representatives of renowned financial institutions and outstanding real estate enterprises attended. KWG Property (01813.HK) ranked 38th on the list of Best 50  China Real Estate Listed Companies with Strongest  Comprehensive Strengths.

Steady Performance Growth with Outstanding Profitability

Over the years, KWG Property has been focusing on its strategic positioning in tier-one and tier-two cities with practical sales targets, and hence maintained steady income. As stated in our announcement, from January to April 2017, KWG Property’s gross pre-sales value amounted to approximately RMB10,634 million. Amongst which, attributable pre-sales value amounted to approximately RMB 8,696 million, representing an increase of 18.1% as compared to RMB 7,364 million from January to April 2016. So far, RMB 28.0 billion has been achieved, representing 31.1% of the attributable sales target (after) of the Company for the year

KWG Property has maintained its leading position in both scale expansion and profitability in the market. According to KWG Property’ 2016 annual results, its assets scale was RMB110,742 million, representing a year-on-year increase of 38.98%, while gross profit margin and core net profit margin was 34.6% and 16.7%, respectively, both beating the average level in the industry.

Ample Land Bank and Sufficient Salable Resources

In view of the development trajectory of the industry, KWG Property further expanded its strategic positioning throughout the country to enhance its competitive strength in the future by reserving premier land resources and realizing fast growth in its business scale.

As of the end of March 2017, KWG Property owned a total of 68 projects covering 15 cities in the PRC, and its attributable land bank had a total area of 11.8 million square meters. According to information available, among the 57 projects launched by KWG Property in 2017, 15 brand new projects were concentrated in Beijing, Guangzhou, Shanghai and Hangzhou, covering core cities of the five regions, i.e. South China, Central China, East China, North China and Southwest China. KWG Property’s attributable salable value increased by 37.3% to RMB46 billion in 2017, beating all previous records.

Strengthen the Strategic Position as “Integrated Urban Operator”

Urbanization and urban internationalization in China have become an inevitable development trend in the future. By adhering to the development strategy of “Founded in Guangzhou, Radiating Out Across the Country”, KWG Property strengthens its strategic position as an “integrated urban operator”, while maintaining a paralleled development of commercial and residential properties over the course of exploring customized and modernized requirements. Capitalizing on a variety of HOPSCA (i.e. hotels, offices, parking, shopping malls, convention centers, and apartments) projects as the platform, KWG Property offered multidimensional values pertaining to diverse services, composite community services and diversified customer experience. By organically applying our well-devised operating strategy to our after-sales service system, we have established the whole-industry chain structure that connects online platforms with offline experience. In this way, we optimized our premier resources to promote health and sustainablility in both urban ecosystem and cultural environment.

Upgraded the after-sales Services Create Multidimensional Values

In line with increasingly fierce competition in the real estate market, supporting services rendered by real estate developers has become core competitiveness. Responding to the industry trend at the end of last year, KWG put forward the “future+” initiative to carry out full exploration off customer needs and experience. Based on our various HOPSCA projects, we integrated business models with services and applied big data analysis to upgrade the after-sales service system, which comprises property management, customer services and membership management. Therefore, our clients will be provided with multidimensional values pertaining to diverse services, composite community services and diversified customer experience.

Corporate Social Responsibility through Public Charity

KWG Property has always regarded charity and public welfare as an important part of our corporate culture and corporate social responsibility. Over the past years, KWG Property has actively participated in charity events involved in education, poverty alleviation, disaster relief and municipal infrastructure construction, with charity funds and benefit in kind in the value of RMB160 million.