As disclosed by KWG Property Holding Limited (1838.HK) in its announcement dated 20 April, its gross pre-sales value amounted to RMB3,753 million in March, a year-on-year increase of 26.1%, and the gross pre-sales GFA amounted to 225,000 square meters. From January to March, KWG completed a gross pre-sales value of RMB7,744 million.

According to the data, during January, February and March this year, KWG’s gross pre-sales value amounted to RMB2,181 million, RMB1,810 million and RMB3,753 million, respectively, while the Group’s attributable pre-sales value amounted to RMB1,629 million, RMB1,582 million and RMB2,871 million, respectively. In the first three months, KWG’s gross pre-sales value amounted to nearly RMB 8 billion.

Benefiting from the recovery of the domestic real estate market in the previous year and KWG’s strategic positioning in tier-one and tier-two cities, the Group’s gross pre-sales value (after) during the year amounted to RMB22.3 billion, surpassing the target set at the beginning of the year. In particular, 51% of the pre-sales value was contributed by three first-tier cities, i.e. Guangzhou, Beijing and Shanghai, while the other 49% was contributed by major second-tier cities such as Hangzhou, Chengdu and Nanning.

According to the original plan, KWG is expected to deliver sound sales results in 2017 as efforts were intensified to build the project pipeline last year.

According to the data, KWG increased its gross attributable GFA of approximately 2,374,000 square meters by acquiring 12 parcel of lands located in Guangzhou, Foshan, Shanghai, Hangzhou, Nanning, Chengdu and Hefei last year. On 24 February this year, KWG and Logan Property jointly made a successful bid for a premium residential site at Ap Lei Chau Inland Lot No. 136 at Lee Nam Road, Ap Lei Chau of Hong Kong for a total consideration of HK$16,855 million. The site area is over 126,500 square feet with a total GFA of over 760,000 square feet.

As of 31 December 2016, KWG owned a total of 67 projects, covering 12 cities in China with a gross attributable land bank of approximately 11.30 million square meters, sufficient to meet the development requirements of KWG for next four years to five years. These projects mainly concentrate in tier-one and tier-two cities with promising economic potential.

As disclosed by Mr. Kong Jianmin (chairman of the Board of KWG), KWG is scheduled to launch a great number of brand new projects in Guangzhou, Shanghai, Foshan, Nanning and Hangzhou in 2017. These will include Zhucun Project in Guangzhou, Songjiang Project in Shanghai, Beijiao Project in Foshan, Wuxiang New City Project IV in Nanning, Xiaoshan Project and Shenhua Project in Hangzhou. The new projects will comprise mainly residential for end-users and upgraders. In the meantime, KWG also looks to launch new phases of existing projects which have been quite established in their respective local markets, such as The Summit in Guangzhou, Oriental Bund in Foshan, Sky Ville in Chengdu, The Moon Mansion in Hangzhou and The Core of Centre in Nanning, to ensure timely replenishment of saleable resources.

In particular, at the end of last year, KWG put forward the “future+” initiative, under which, the integration of business models and segments will help fully upgrade the products, services and functions of the after-sales system. Following implementation of the strategy, KWG is expected to impress clients with its brand and seize opportunities at the beginning of 2017.