The “17th Annual Conference of BOAO 21st Century Real Estate Forum”, which was jointly organised by the 21st Century Economic Report of Southern Finance Omnimedia Corporation and China Real Estate Chamber of Commerce, was held in Sanya, Hainan on 21-24 July. On the awards ceremony of 2017 “Golden Brick Award” for Real Estate of China held during the forum, KWG Property (01813.HK) received the “Golden Brick Award for Real Estate of China – 2017 Award for Most Valuable High-end Property” for its outstanding product building capability.

It is understood that the BOAO 21st Century Real Estate Forum is one of the most admirable and influential real estate forum in China. As the highlight of the forum, the “Golden Bick Award” attracts great attention in the industry. This year, the “Golden Brick Award” was sponsored by the 21st Century Economic Report in collaboration with mainstream media in China. A strong panel comprising professionals from academia, the financial sector and professional bodies was formed and 44 awards covering individual contribution, integrated development, commercial properties, industrial properties, tourism properties and community properties were presented after a series of data analysis, site visits, interviews with owners and media surveys.

According to business insiders, after 22 years of development, KWG Property has established a business presence across the country and has been attentive to details and quality. Besides being an integrated urban operator, KWG Property has extended its business into the after service area. Through upgrading and diversifying its services and transforming itself from a vertical business model to a horizontal one, KWG Property manages to differentiate itself from its peers. It is reported that KWG Property has been named “2017 Best 50 of China Real Estate Developers” and “2017 Best 10 China Real Estate Developers with Strongest Comprehensive Strengths” this year due to its high level of integrated competence.

Penetrating into Five Core Areas and High-end Market

In recent years, with the strategy of “Radiating to the Entire Country from Guangzhou”, KWG Property has been concentrating on the high-end market in tier one and strong tier two cities. As at June 2017, KWG Property possessed 77 projects in 17 tier one and two cities spanning all sectors of the industry, including office, hotel, shopping mall, industrial park, tourism town, mid to high-end residence and serviced apartment, and radiating to key cities in the five core areas of Southern China, Central China, Eastern China, Northern China and South-western China.

It is worth noting that in the first half of 2017, KWG Property acquired the land parcels at Lee Nam Road, Ap Lei Chau and Kai Tak, Kowloon in Hong Kong with Logan Property and Longfor Properties respectively, marking the company’s official expansion into the Hong Kong market. This was an important step to deepen its penetration in the metropolitan areas in Guangdong-Hong Kong-Macao Bay Area.

According to statistics, with the continuous acquisition of quality land parcels, KWG Property had a land bank with an attributable GFA of 12 million sq.m. (before delivered GFA in the first half of the year) as at June 2017, which was sufficient for its development in the next four to five years.

Enforcing “Future+” Strategy at Dawn of After Service Age

With stricter national curbing policies and the rationalisation of the property market, capturing market demand and invigorating their own commercial value have become the tactical moves of real estate enterprises to gain presence in the competitive industry.

In this regard, KWG Property introduced the “Future+” strategy which encompassed the use of Internet at the end of 2016 in a bid to consolidate its residential, property and commercial operations for a comprehensive service upgrade. It is understood that based on its in-depth examination of customer needs and experiences, KWG Property will upgrade its after service structure which comprises property management, customer service and membership management through the consolidation of business activities and services and the use of big data analysis on the back of its self-developed municipal complexes. The goal is to provide customers with diversified, complex living and experience-enriching services with multidimensional values