Every critically ill child is a tough and kind angel, fighting a constant battle with illness and pain, but still with an innocent and optimistic smile on their face. In the process of overcoming the disease and regaining health, they need support of care and companionship of the community.
In 2021, KWG united with KWG Living, donated RMB ¥60,000 to the medical game supporting program for children with cancer at The First Affiliated Hospital of Sun Yat-sen University through Guangzhou Charity Association. This is another good deed of KWG Uart Space to help the sick children since the "Compassionate Colorful Hat Operation" in July.
Love as its responsibility, KWG Group contributed to public welfare with love and sincerely gave back to society.
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KWG helps medical game coaching program
In addition to careful medical treatment, spiritual care is also important to support the growth of critically ill children.
As one of the means of art therapy, "game therapy supporting" has been gradually promoted in many developed countries in Europe and America. The import of children's medical game supporting in the pediatric department is a technical exploration based on the mature medical social work service system and perfect volunteer services, focusing on the anxiety and panic of individual children facing the medical process, so that medical personnel can better respond to the psychosocial needs of children's families and provide humanistic care.
Children with illness are often uneasy when entering conventional hospitals because they are unfamiliar with the environment and are passively subjected to a multitude of medical treatments. In addition to physical pain during treatment, they suffer from psychological anxiety about their condition. They may cry and resist medication, injections and hospitalization.
Through picture books, drawings, games, recreation and other means that children can understand and accept, play counseling will help children understand the medical environment and medical behavior, improve their adaptability to hospitalization, help children establish correct concepts about hospitalization and treatment, and reduce the psychological trauma of illness for children.
This coincides with the concept of the "Compassionate Colorful Hat Operation" of the KWG Uart Space - to guard the growth of critically ill children through artistic means, to relieve the psychological pressure of children and parents, to let them cope with the medical treatment process positively, and to convey the courage and strength to overcome the illness.
The "Colorful Hat" has found the "Child"
"Uart" goes into a number of hospitals
Since July of this year, KWG Group has joined hands with Guangzhou Charity Association, Guangdong-Hong Kong-Macao Greater Bay Area Promotional Association of Animation, Guangdong Koi Moe Animation Technology Co., Ltd, Guangzhou Extend Culture Spreading Co., Ltd. The campaign has attracted the active participation of the company's employees, artists, educators and social elites from all walks of life. Up to now, the activity has attracted more than 20,000 people to participate and received more than 500 original "high definition" colored hats.
The warm-hearted action continues to perpetuate social care.
After donating the first batch of 50 "Colorful Hats" to the Department of Pediatric Hematology of First Affiliated Hospital of Sun Yat-sen University on September 9, the "Compassionate Colorful Hats Action" of KWG Uart Space started taking action again, went to Guangzhou Women and Children's Medical Center and the First Affiliated Hospital of Guangzhou Medical University together with other sympathy materials to reduce the loneliness of the children during their hospitalization and create a warm and pleasant atmosphere.
After more than a month's travel, the "Compassionate Colorful Hat Operation" of KWG Uart Space donated 70 colorful hats to the Department of Hematological neoplasms of Guangzhou Women's and Children's Medical Center, 30 hats to the Cardiology Department of Guangzhou Women's and Children's Medical Center, and 36 hats to the Pediatrics Department of the First Affiliated Hospital of Guangzhou Medical University, accompanying the children through difficult times and cheering them up with sincere care and practical actions.