The 8th Annual Conference of Most Valuable Real Estate Enterprise, organized by National Business Daily, was held in Shanghai on 27 September. The theme of the Annual Conference this year is “Boundaryless”, in which its vision is to discuss the development of metropolitan economies with new concept, angle and value. During the conference, the 2018 China’s Urban Value White Paper was issued, and the ceremony of China Valuable Real Estate Awards 2018 was also held. KWG Group (HK.1813) is recognized by its outstanding comprehensive strength and has been awarded “Valuable real Estate Listed Company of the Year 2018”.

KWG has been awarded “Valuable Real Estate Listed Company of the Year 2018”

The Annual Conference of Most Valuable Real Estate Enterprise is one of the professional forums within the real estate industry of China with the most influence, participation and authoritarian, it was first held eight years ago, and the publish of the China Valuable Real Estate Awards is the most anticipating session of the conference. Ranking is based on a point system, in which the third party data, market value of the listed company, the active index, public opinion and social value are evaluated comprehensively, and to fully consider the value of every real estate enterprises so as to provide an effective index for the value parameter of the industry.

KWG Group continuously optimizing its layout in 2018, actively promoting the synergistic and rapid development of the real estate and its diversified businesses, with a focus on the raising the internal management standard and to realize the balanced development of size and profit. These factors prove to be the solid foundations for KWG Group to be awarded “Valuable real Estate Listed Company of the Year”.

The accelerated development remains outstanding. In 2018, the sellable resources value of KWG Group is RMB110 billion, in which more than 90% belongs to tier-one and tier-two cities, where the risk resistance capacity is higher. This has lay a solid foundation for the rapid growth in sales volume and the realization of the annual target. Data shows that in August this year, KWG Group records a pre-sales amount of RMB5.409 billion, with a year-on-year increase of 121%; the pre-sales area is 284,000 square meters, a year-on-year increase of 56%. With the inclusion of the August sales data, in the first eight months of the year, KWG Group has realized a pre-sales amount of RMB43.059 billion, a year-on-year increase of 80%, and accounts for 66% of the annual sales target of RMB65 billion.

While realizing a rapid growth in sales, the core indicators of KWG Group remain in a positive trend. The financial statements show that in the first half of 2018, the proportionate revenue of KWG Group is RMB10.145 billion, a year-on-year increase of 8.5% to that of in 2017; profit attributable to the owners of the Company is RMB2.171 billion, a year-on-year increase of 39.5% to that of in 2017. The core profit is RMB1.961 billion, a year-on-year increase of 36.2%; the proportionate core profit margin is 19.3%, an increase of 3.9% compared to the same period of last year.

A diversified and consistent progress to promote the growth of its strength. In view of the change of the name of the Group, a strategic adjustment was implemented, and KWG Group performs actively in different development aspects since the beginning of this year. The Group has steps in several business segments with development potential, including long-term rental apartment, education, cultural tourism, life science, etc., and has accelerated the cooperation and implementation of projects, with the purpose of promoting synergistic rapid development between real estate projects and diversified business segments, thus forming a business circle with sustainable development. Among these, KWG Group has established three brands in the segment of long-term rental apartment, namely Primcasa, Riscasa and Novucasa, by targeting customers from different market segments, including high-end businessmen, white-collar and fresh graduates respectively, and it is hoped that to set an industry standard by establishing quality brand in long-term rental apartment, so as to better serve the housing demand from different communities. Tier-one and tier-two cities including Shenzhen, Guangzhou, Foshan, Shanghai, Hangzhou and Nanjing will be the pilot cities, and KWG Group will greatly develops the long-term rental apartment business by adopting the approach of integrating light and heavy asset, selecting quality location and recruiting outstanding management team, it is expected that over 20 projects will be opened this year.

An innovate management for a comprehensive enhancement in efficiency. With a focus of internal management innovation, KWG Group has actively promote several incentive mechanisms in 2018. As of late June 2018, KWG Group has implemented staff co-investment scheme on 19 new projects, thus greatly enhance the motivation and participation of its staff, and to accelerate the turnover speed of projects, thus realizing profit maximization and profit sharing. In the meantime, the implementation of business partner system, granting of share award and share option to management and staff, “合享家” – “Everyone is a salesperson” sales programs, the initiative of all the staff is raised and it helps to enhance the operating efficiency of the enterprise comprehensively.