On 22 March, China Real Estate Association and China Real Estate Appraisal jointly sponsored a conference on 2017 Appraisal Results for Best 500 of China Real Estate Developers (2017中國房地產開發企業500強測評成果) in Beijing. KWG Property was selected into “2017 Best 50 of China Real Estate Developers” and “2017 Best 10 of Development of China Real Estate Developers” due to its outstanding comprehensive development.

According to information available, the “Best 500 of China Real Estate Developers” appraisal, which was based on the appraisal activity jointly organized by China Real Estate Association (governed by the Ministry of Housing and Urban-Rural Development of the People’s Republic of China) and “China Real Estate Appraisal” (a professional real estate evaluation institution legally registered with Ministry of Civil Affairs of the People’s Republic of China), has been operating for 9 consecutive years with extensive industry expertise and government authority.

Insiders pointed out that highly recognized product offering capacity, steadily improving results, reasonable and perfect industrial structure, marketable product mix and visionary development strategy are crucial to the selection of KWG Property.

Founded in 1995, KWG Property operates a diversified business structure that mainly focuses on real estate development and integrates with asset operations and property management. It has been focusing on the development of high quality properties for 22 years. Its products are famous for exquisite design, which is evidenced by a number of city landmarks, including International Finance Place (IFP) in Pearl River New Town and W Hotel in Guangzhou, as well as International Metropolis Plaza in Shanghai.

Exemplary Results with Steady Growth in Financial Indicators

Over years of sound development, KWG Property maintains a leading position among real estate developers in Guangdong Province and even in the PRC in terms of asset scale, land bank, sales performance, profitability and other indicators. According to the 2016 annual results announcement published by KWG on the 22th day, the annual attributable sales value of KWG in 2016 was RMB22.3 billion, beating its annual sales target. Its annual revenue amounted to approximately RMB 8.87 billion, representing a year-on-year increase of 6.3% while its gross profit amounted to approximately RMB3.07 billion with a gross profit margin of 34.6%. The core profit was RMB2.92 billion, representing a year-on-year increase of 12.6%, while the core profit margin on an aggregated basis was 16.7%. As of 31 December 2016, KWG Property’s total assets and its cash and bank deposits amounted to RMB110.74 billion and RMB26.9 billion, respectively.

Our upscale market position stabilized in tier-one cities and strengthened in tier-two cities with a focus on five regions

Pressing ahead with its development strategies of “Founded in Guangzhou, Radiating Out Across the Country”, KWG has established its business presence in five core regions, namely, South China, East China, Southwest China, North China and Central China. According to information available, KWG increased a gross attributable GFA of approximately 2.374 million square meters by acquiring 12 parcels of premier land. By the end of 2016, KWG’s land bank reached 11.3 million square meters, sufficient to meet its development need in the next 4-5 years.

By the end of March 2017, KWG owned 68 projects in 15 tier-one and tier-two cities in the PRC with different development stages, forming a nationwide business presence that focuses on three major tier-one cities (i.e. Beijing, Shanghai and Guangzhou) and expands to such core tier-two cities as Suzhou, Hangzhou, Nanjing, Tianjin, Chengdu and Nanning.

Our Commitment as Integrated Urban Operator with Optimized Business Models

KWG Property commenced upgrading its business models in 2003. Over more than a decade of development, it has covered residential properties, apartments, office buildings, shopping malls and hotels. In response to the development trend of “China’s urbanization and urban internationalization”, KWG Property is vigorously committed to becoming an “integrated urban operator” by following personalized and modernized approaches from site selection to design and development to promote health and sustainability in both urban ecosystem and cultural environment.

Upgraded Backend Services To Actively Respond to Competition through Transformation

Due to a series of new property regulations and control policies, the real estate industry is currently confronted with new challenges, new opportunities and new movements, in which case, “business transformation” and “competing services” become the keywords in the industry. In line with the trend where the real estate developers switch to the after-sales industry,  KWG Property put forward the “future+” initiative at the end of 2016. Following the integration of business models and segments, as well as applying big data analysis, KWG Property will optimize diverse business models, community services and membership management to enhance the services and functions of the backend services. In this way, closed-loop community services and more added value services will be provided to our customers, thus transforming from the vertical model to the horizontal model and extending to other areas with great potential.

According to the analysis by insiders, benefiting from various advantages and years of development, KWG deserves this honor.